“Advertising just keeps getting heavier and heavier and heavier. It doesn't have any natural limit, and we haven't found the place for the limit. And I think it's really important, therefore, that some of the revolts that are undergoing right now, you know, whether it's ad blockers or other things, are people trying to set some lines so that we say, you know, this far but no further. And this is where it ends.” PeopleThinkingKnowsTryingImportantEndsFoundNaturalLinesHavensRight NowLimitsAdvertisingAdsRevolt Author:Tim Wu
“Advertising always corrupts the goal of the search engine, which is to try to give you the most important stuff, not the stuff someone paid there to be there.” GivingTryingImportantStuffGoalPaidAdvertisingEnginesSearch Engine Author:Tim Wu
“Google has - at least at this point - maintained the line where it keeps organic results separate from the advertisements. But over time - so in other words, you still get the - there still are honest to goodness results which are based on an algorithm which is based on how important or how many people link to that particular site, so there's that. At the very beginning, there were unobtrusive advertisements on the side that sort of showed up when you typed in certain phrases. Over time, the amount of real estate that those ads take up has increased.” PeopleStillsImportantRealCertainSidesLinesResultsHonestParticularAmountGoodnessPhrasesLinksAdsGoogleSiteEstatesAdvertisementsAlgorithms Author:Tim Wu
“Net neutrality is the principle that the service providers who control or access, who own the pipes, should not favor some content over another. It's, you know, an even playing field for stuff on the Internet, and, you know, I think it's very important to the medium that it have a rough quality among contents. Everyone has their shot.” ThinkingKnowsShouldImportantStuffQualityPrinciplesFieldsInternetShotsAccessFavorsMediumsRoughPipeNeutralityPlaying FieldsProvidersService ProvidersNet Neutrality Author:Tim Wu
“The breakup of Bell laid the foundation for every important communications revolution since the 1980s onward. There was no way of knowing that thirty years on we would have an Internet, handheld computers, and social networking, but it is hard to imagine their coming when they did, had the company that bured the answering machine remained intact.” WayYearsImportantHardSocialCompanyKnowingImagineCommunicationRevolutionInternetComputerMachinesFoundationThirtyBreakupBellsNetworkingThirty YearsSocial NetworkingSocial NetworkAnswering Machines Book:The Master Switch: The Rise and Fall of Information Empires Source: The Master Switch: The Rise and Fall of Information Empires
“The case for industry breakups comes from Thomas Jefferson's idea that occasional revolutions are important to the health of any system. As he wrote in 1787, “a little rebellion every now and then is a good thing, and as necessary in the political world as storms in the physical one.” WorldLittlesImportantIdeasPoliticalCasesRevolutionIndustryGood ThingsStormBreakupRebellionNow And ThenOccasional Book:The Master Switch: The Rise and Fall of Information Empires Source: The Master Switch: The Rise and Fall of Information Empires
