“Advertising just keeps getting heavier and heavier and heavier. It doesn't have any natural limit, and we haven't found the place for the limit. And I think it's really important, therefore, that some of the revolts that are undergoing right now, you know, whether it's ad blockers or other things, are people trying to set some lines so that we say, you know, this far but no further. And this is where it ends.” PeopleThinkingKnowsTryingImportantEndsFoundNaturalLinesHavensRight NowLimitsAdvertisingAdsRevolt Author:Tim Wu
“I think, year in, year out, Google is starting to get worse instead of better. I think this is happening to a lot of the web companies, is as their demand to increase the payload they deliver in ads increases, they end up degrading and corrupting their own services. And you can see it with Google Maps, you can see it with Google Directions, where somehow Uber is, you know, always one of the options. And it's becoming exactly what they said was what they never wanted, which is a pay-for service where the highest bidder gets the best results.” ThinkingKnowsYearsSaidEndsWantedResultsPayCompanyBecomingDemandHighestHappeningsIncreaseStartingMapsAdsGoogleThey SaidDegradingUberGoogle Maps Author:Tim Wu
“I am the most concerned that we end up in a situation where your - everything is known about you and so therefore, not only Google, but Google, Facebook, Twitter - the whole set of companies - essentially knows all your weaknesses and therefore how to manipulate you in subtle ways in order to have you do things you might not otherwise do.” KnowsWayEndsWholeMightOrderCompanySituationKnownWeaknessConcernedSubtleGoogleManipulate Author:Tim Wu
“If you have a weakness for furry slippers or something, you might end up with that kind of advertising. It's a very complicated algorithmic decision. There's no one dude who's deciding what ads are going with things, and it's very individualized also. And that's the idea of collecting information is that in theory, you're showing people things that they should want to see or for which they are a good target. So, no, there's no master person.” PeopleIfsWantShouldKindPersonsIdeasEndsMightDecisionInformationMastersTheoryWeaknessComplicatedAdvertisingTargetAdsCollectingSlippersFurryCollecting Information Author:Tim Wu
“If we generally like the way things are now, we must also ask whether our current situation is really so different from the open ages of radio, film, or the telephone. Might it not also have seemed in those times that the orgy of limitless entrepreneurism would never end? The point is that we are near the high end of a pendulum arc that, so far, has aways begun to swing in the opposite direction -toward greater integration and centralization- with a force that can seem inexorable.” IfsWayDifferentEndsSeemsMightAgeFilmAsksForceSituationGreaterOppositesRadioCurrentsSwingsIntegrationTelephonesLimitlessArcsInexorablePendulumsCurrent SituationCentralization Author:Tim Wu
