“To air one's views gratuitously, is to imply that the demand for them is brisk.” ViewsAirDemand Book:the elements of style Source: the elements of style
“If you use a colloquialism or a slang word or phrase, simply use it; do not draw attention to it by enclosing it in quotation marks. To do so is to put on airs, as though you were inviting the reader to join you in a select society of those who know better.” IfsKnowsUseAttentionAirReaderDrawsMarkPhrasesQuotationsSelectInvitingSlangQuotation Marks Book:the elements of style Source: the elements of style
