“Every writer, by the way he uses the language, reveals something of his spirit, his habits, his capacities, his bias....Avoid the elaborate, the pretentious, the coy, and the cute. Do not be tempted by a twenty-dollar word when there is a ten-center handy, ready and able.” WayUseAbleSpiritLanguageReadyHabitTenCapacityTwentiesDollarsCuteBiasTemptedPretentiousHandy Author:William Strunk, Jr.
“Make definite assertions. Avoid tame, colorless, hesitating, non-committal language.” LanguageDefiniteAssertionColorless Book:Elements of Style Source: Elements of Style
