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Quote by Satoru Iwata

“In order to realize the goal of creating a new starting line that anyone can instinctively understand we have come up with a design that differs greatly from any of today's controllers. We have also made bold innovations in play style as well.”

Quote by Satoru Iwata

Author

Satoru Iwata was a Japanese businessman who served as the president and CEO of Nintendo. Born on December 6, 1959, he passed away on July 11, 2015. Satoru Iwata played a crucial role in the development of Nintendo, transforming the company from a small game company into a globally recognized entertainment company. more

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“Throughout the history of game development, the game control mechanism has become more and more sophisticated, ... Perhaps those who have quit gaming or who have never played games look at the game controller and think it's too difficult to play, even before they dare to touch it.”

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“Our mission is to revive the gaming industry by increasing our user base.”

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“Small developers can compete on creativity not on scale or staff size.... Nintendo is willing to help bring these ideas to life.”

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“Selling five million units in less than 14 months means DS is the fastest among any game machines ever launched in Japan to hit that level. To achieve this rapid growth, we were required not only to go after frequent game players, but to reel back people who had left games and to make video games enjoyable for those who had not played games at all.”

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Author:Satoru Iwata

“The profitable part of the online business is very likely several years away. Entering the business because it's the hot topic of the day doesn't make a profitable business nor satisfied customers. That's why it will be a part of Nintendo's strategy, not the mainstay, as other companies are attempting to do. There still are too many barriers for any company to greatly depend on it.”

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Author:Satoru Iwata

“In order to expand the gaming population, it is taken for granted that we need to offer games to satisfy veteran gamers. At the same time, I believe that we need to make a new proposal, so that those who do not play games can say, 'I can do it' and, 'I want to touch it.'”

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“No one else can match the environment we're creating for expanding the game experience to everyone. Our path is not linear, but dynamic.”

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“Although many believe that technology automatically enables more realistic expression, I believe that is just not correct.”

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“Some argue that our success is short-lived and temporary. So, we now need to make efforts to constantly expand the player base by offering services and titles that can appeal, not only to those who have never played games, but also to those who play them hard.”

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“On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I am a gamer.”

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Author:Satoru Iwata