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Quote by Anita Roddick

“It is true that there is a fine line between entrepreneurship and insanity. Crazy people see and feel things that others don't. But you have to believe that everything is possible. If you believe it, those around you will believe it too.”

Quote by Anita Roddick

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Anita Roddick
Anita Roddick

Anita Roddick, an entrepreneur, was born on October 23, 1942, and passed away on September 10, 2007. She was a British businesswoman known for founding the Body Shop brand, which is renowned for its use of natural ingredients and environmental ethos. more

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“The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.”

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Book:Innovation and Entrepreneurship
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“It's about creating a product or service so good that people will pay for it. Now 30 years on The Body Shop is a multi local business with over 2.045 stores serving over 77 million customers in 51 different markets in 25 different languages and across 12 time zones. And I haven't a clue how we got here!”

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Author:Anita Roddick
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“My goal was livelihood. We don't use that word often enough. If I could give one piece of advice to anyone it's don't obsess with this notion that you have to turn everything you do into a business, because that ends up being a small version of a large company. But if you can create an honorable livelihood, where you take your skills and use them and you earn a living from it, it gives you a sense of freedom and allows you to balance your life the way you want.”

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“Successful entrepreneurs may hate hierarchies and structures and try to destroy them. They may garner the disapproval of MBAs for their creativity and wildness. But they have antennae in their heads. When they walk down the street anywhere in the world, they have their antennae out, evaluating how what they see can relate back to what they are doing. It might be packaging, a word, a poem, or even something in a completely different business.”

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Author:Anita Roddick
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