“In the end it is the musician who actually plays the notes. The impresario - or the project leader - is only there to make sure that happens. That is a very different type of management mind-set.” MindDifferentEndsPlayHappensLeaderTypeProjectsMusicianManagementNotesMind Set Author:John Kao
“The impresario functions as a bridge and a translator. He or she is a bridge between the creative point of view - which is often very focused on the creative task itself - and the resource-allocation process. The impresario has to make certain the funds and people required to get that task completed are available.” PeopleCertainProcessViewsCreativeResourcesTasksFunctionAvailableFocusedPoint Of ViewBridgesFundTranslatorsAllocation Author:John Kao
“The impresario function is about intervening with the company's more administrative management structure. It is about trying to establish a sense of boundaries and budgets and milestones and so forth on a project that does not necessarily lend itself to milestones. It is about translating between the intimate interior environment of the creative work team and the company's need to make money. And finally, it is about positioning the fruits of the creative process in the marketplace and selling them.” NeedsTryingDoeProcessCompanyCreativeEnvironmentTeamProjectsFunctionManagementStructureFruitBoundariesSellingMaking MoneyBudgetsIntimateCreative ProcessTranslateInteriorsMarketplaceCreative WorkMilestoneAdministrativeIntervening Author:John Kao
“The traditional model for a company like Coca-Cola is to hire one big advertising agency and essentially outsource all of its creativity in that area. But Coca-Cola does not do it that way. It knows how to manage creative people and creative teams and it has been quite adept at building a network that includes the Creative Artists Agency in Hollywood, which is a talent agency.” PeopleKnowsWayDoeHas BeensBigsArtistCompanyCreativityKnow HowCreativeTeamTalentBuildingModelsAreasHollywoodTraditionalAdvertisingManageAgencyCreative PeopleCreative ArtAdvertising AgenciesAdeptCreative ArtistsCoca ColaCreative Team Author:John Kao
“Coca-Cola can get really fresh output because it is getting people who are outside the traditional model and they are combining ideas in very novel ways.” PeopleWayIdeasNovelModelsTraditionalGet RealOutputCombiningCoca Cola Author:John Kao
“The mark of the developed intellect is that it could accommodate two contradictory ideas at the same time.” TwoIdeasMarkIntellectContradictoryAccommodate Author:John Kao
“It takes creativity at every stage to make the discontinuous leap from one level of knowledge to the next. These discontinuous leaps of understanding lead to insights that in turn lead to value creation.” ValuesTurnsNextUnderstandingLevelsCreativityStageCreationInsightLeap Author:John Kao
“In a corporate context, companies have to try very hard to oppose the enticements of conventional wisdom. They must aim for the leaps, which means that companies have to do more than simply manage their knowledge, which is composed of the insights and understandings they already know. They also have to manage the knowledge-generation process. It's not just about, "Oh, we're going to create a data warehouse and we are going to invent a computerized filing system to get at all the stuff we know."” KnowsTryingMeanHardStuffProcessUnderstandingCompanyGenerationsAimInsightManageDataCorporateLeapConventionalConventional WisdomFilingWarehouseEnticement Author:John Kao
“Companies have to take risks to get new knowledge, in a manner similar to how jazz musicians take risks when they go after a new approach to a tune or a performance.” CompanyRiskApproachMusicianPerformancesJazzTunesJazz MusicJazz MusicianNew KnowledgeNew Approach Author:John Kao
