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Quote by Simon Mainwaring

“For decades, media companies have largely controlled the tools through which consumers were told what to buy, wear or think. Now consumers possess the same ability to produce, distribute and curate content and distribute it to their peers in real time across social media platforms.”

Quote by Simon Mainwaring

Author

Simon Mainwaring

Simon Mainwaring is a renowned blogger born in 1967. He is highly respected in the blogosphere for his unique perspective and in-depth analysis, primarily focusing on marketing, brand building, and digital media. more

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“How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that you're interaction with them was positive?”

Knows Persons Values Share Willing Educational Customers Brands Consumers Department Interaction Positive Experiences

Author:Simon Mainwaring

“The theory of social contracts extends as far back as Plato. However, it was the great 18th century social philosophers John Locke, Thomas Hobbes, and Jean-Jacques Rousseau who brought the concept of a social contract between citizens and governments sharply into political thinking, paving the way for popular democracy and constitutional republicanism.”

“If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.”

Ifs Want Social Community Simple Influence Approach Enormous Chiefs Brands

Author:Simon Mainwaring

“In fact, I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their fans and customers will turn out to be the ones that are the most successful in the future. While brands that refuse to make the effort will lose stature and customer loyalty.”

“In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business attitudes and force companies into greater social responsibility - and, I suggest, move us towards a more sustainable practice of capitalism.”

Ifs Years Use Moving Force Social Powerful Attitude Responsibility Company Practice Greater Influence Media Capitalism Tools Social Media Consumers Social Responsibility

Author:Simon Mainwaring

“In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.”

Values Social Community Growing Core Brands Loyal Marketplace Core Values Social Business

Author:Simon Mainwaring

“In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on the basis of shared values. So to get started, a non-profit should launch a Facebook page and invite your existing real world community to connect your cause and their networks.”

“Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.”

Long Purpose Values Causes Term Community Models Commitment Profit Core Long Term Integrating Core Values Business Models

Author:Simon Mainwaring

“Let's hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that adds meaning to our lives. Otherwise, brands will be investing in technology that consumers simply won't buy.”

Ability Technology Our Lives Add Investing Communicate Brands Consumers Substance True Power Ability To Communicate

Author:Simon Mainwaring

“More and more companies are reaching out to their suppliers and contractors to work jointly on issues of sustainability, environmental responsibility, ethics, and compliance.”

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Book:We First: How Brands and Consumers Use Social Media to Build a Better World

Source: We First: How Brands and Consumers Use Social Media to Build a Better World