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Quote by Simon Mainwaring

“If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.”

Quote by Simon Mainwaring

Author

Simon Mainwaring

Simon Mainwaring is a renowned blogger born in 1967. He is highly respected in the blogosphere for his unique perspective and in-depth analysis, primarily focusing on marketing, brand building, and digital media. more

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“In fact, I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their fans and customers will turn out to be the ones that are the most successful in the future. While brands that refuse to make the effort will lose stature and customer loyalty.”

“In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business attitudes and force companies into greater social responsibility - and, I suggest, move us towards a more sustainable practice of capitalism.”

Ifs Years Use Moving Force Social Powerful Attitude Responsibility Company Practice Greater Influence Media Capitalism Tools Social Media Consumers Social Responsibility

Author:Simon Mainwaring

“In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.”

Values Social Community Growing Core Brands Loyal Marketplace Core Values Social Business

Author:Simon Mainwaring

“In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on the basis of shared values. So to get started, a non-profit should launch a Facebook page and invite your existing real world community to connect your cause and their networks.”

“Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.”

Long Purpose Values Causes Term Community Models Commitment Profit Core Long Term Integrating Core Values Business Models

Author:Simon Mainwaring

“Let's hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that adds meaning to our lives. Otherwise, brands will be investing in technology that consumers simply won't buy.”

Ability Technology Our Lives Add Investing Communicate Brands Consumers Substance True Power Ability To Communicate

Author:Simon Mainwaring

“More and more companies are reaching out to their suppliers and contractors to work jointly on issues of sustainability, environmental responsibility, ethics, and compliance.”

Responsibility Company Issues Ethics Environmental Reaching Reach Out Sustainability Compliance Contractor Suppliers Environmental Responsibility

Book:We First: How Brands and Consumers Use Social Media to Build a Better World

Source: We First: How Brands and Consumers Use Social Media to Build a Better World

“More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.”

“Move your personal investments and retirement funds to socially responsible investment (SRI) funds that support only those corporations that uphold higher standards of behavior. Returns on SRI funds are usually equal to, if not better than, many of the well-known traditional mutual funds.”

Ifs Wells Moving Known Support Return Higher Equal Behavior Standards Responsible Investment Traditional Corporations Fund Mutual Retirement Well Known Higher Standards Mutual Fund

Author:Simon Mainwaring

“Non-disclosure in the Internet Age is quickly perceived as a breach of trust. Government, corporations and each of us as individuals must recalibrate how we live and share our lives appropriate to the information now available and the expectations of others.”

Government Age Individual Our Lives Share Information Internet Expectations Available Corporations Appropriate Breach Disclosure Breach Of Trust

Author:Simon Mainwaring