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Quote by Simon Mainwaring

“More and more companies are reaching out to their suppliers and contractors to work jointly on issues of sustainability, environmental responsibility, ethics, and compliance.”

Quote by Simon Mainwaring

Book:We First: How Brands and Consumers Use Social Media to Build a Better World

Work

We First: How Brands and Consumers Use Social Media to Build a Better World

We First delves into the transformative power of social media in modern business and consumer culture, emphasizing the importance of prioritizing social good over profit. The book examines case studies and strategies that illustrate how brands and consumers can collaborate to create a more sustainable and ethical world. more

Author

Simon Mainwaring

Simon Mainwaring is a renowned blogger born in 1967. He is highly respected in the blogosphere for his unique perspective and in-depth analysis, primarily focusing on marketing, brand building, and digital media. more

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“More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.”

“Move your personal investments and retirement funds to socially responsible investment (SRI) funds that support only those corporations that uphold higher standards of behavior. Returns on SRI funds are usually equal to, if not better than, many of the well-known traditional mutual funds.”

Ifs Wells Moving Known Support Return Higher Equal Behavior Standards Responsible Investment Traditional Corporations Fund Mutual Retirement Well Known Higher Standards Mutual Fund

Author:Simon Mainwaring

“Non-disclosure in the Internet Age is quickly perceived as a breach of trust. Government, corporations and each of us as individuals must recalibrate how we live and share our lives appropriate to the information now available and the expectations of others.”

Government Age Individual Our Lives Share Information Internet Expectations Available Corporations Appropriate Breach Disclosure Breach Of Trust

Author:Simon Mainwaring

“Often motivated by a desire to maintain the existing status quo, sloth almost cost the U.S. its auto industry, as it refused for decades to build fuel-efficient cars to compete with Japanese, Korean and European imports.”

Desire Car Industry Cost Decades Fuel Motivated Efficient Status Quo Korean Sloth Imports Challenging Status Quo Challenging The Status Quo Auto Industry Maintaining The Status Quo

Author:Simon Mainwaring

“Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.”

Thinking Way Mean Certain Social Goal Inspire Conversation Approach Series Brands Landscape

Author:Simon Mainwaring

“Radical transparency has an enormous impact on our personal lives. We can no longer share thoughts, quips, photos or personal opinions anywhere on the web without being mindful that they may turn up where we least expect it (notably job interviews, divorce proceedings or public media).”

May Jobs Turns Opinion Share Media Impact Divorce Enormous Radical Interviews Personal Life Transparency Proceeding Quip Job Interview Personal Opinions

Author:Simon Mainwaring

“Social technology gives leaders a vital new platform with which to connect their companies to the myriad stakeholders who have an interest in their well being.”

Giving Wells Social Interest Company Leader Technology Well Being Platforms Stakeholder

Author:Simon Mainwaring

“Some critics have challenged what the return on investment is for engagement in social media. Others have complained that the metrics don't exist to demonstrate value.”

Values Social Media Return Investment Critics Social Media Engagement Metrics Return On Investment

Author:Simon Mainwaring

“The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town.”

Mean Might Challenges Wake Up Towns Partners Ghost Authenticity Advertising Clarity Brands Google Consistency Shouting Emergence Advent Personalized Ghost Town

Author:Simon Mainwaring

“The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who will then go to work for them.”

Voice Community Company Listening Meaningful Contribution

Author:Simon Mainwaring