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Quote by Michael Bierut

“Everyone can have an opinion on a logo.”

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Michael Bierut, born in 1957, is an accomplished graphic designer from the United States. His work spans a wide range of fields, from brand identity to book design, and is renowned for its unique style and creativity. more

“I think that you could design a terrible logo for a good company with great people and they could build it into a great program. Alternatively you could design what seems to be a brilliant logo for people who are not smart or energetic or are incapable of associating with anything positive and it would become a terrible logo.”

People Thinking Seems Company Design Terrible Smart Program Brilliant Incapable Great People Energetic Logos Good Company

Author:Michael Bierut

“A lot of times, you design a logo to be timeless, but with something like the Olympics, timelessness is maybe not something you should be going for.”

Should Design Olympics Timeless Logos Timelessness

Author:Michael Bierut

“If you look at the Olympic graphics for Mexico or Los Angeles, those programs don't look contemporary by today's eyes but they really look like they are of their place and time.”

Ifs Looks Eye Today Program Contemporary Los Angeles Mexico Place And Time

Author:Michael Bierut

“A lot of times, you design a logo to be timeless, but with something like the Olympics, timelessness is maybe not something you should be going for. Maybe you should be trying to come up with something that will really become associated with a moment in time, a few weeks, that happened, period. Then you look back, think about it and connect it with that time. It may look dated later but it will be still be evocative.”

Thinking Should Trying Looks May Stills Moments Happened Week Design Periods Come Up Olympics Timeless Moments In Time Logos Timelessness

Author:Michael Bierut

“I think different designers have different points of view and different strong personalities can influence the way certain cities are perceived.”

Thinking Way Different Certain Strong Views Cities Influence Personality Point Of View Designer Different Points Of View Think Different Strong Person Strong Personality

Author:Michael Bierut

“Australia has always put out some good design, particularly environmental graphics. I associate that with Australia, more so that a lot of other places. Whether that has anything to do with the landscape, who knows?”

Knows Design Environmental Landscape Australia Associates Good Design

Author:Michael Bierut

“Australia is one of the few places that I can think of where the cities, at least those I've been to, seem to have strikingly different characters and visual textures. To an American like me, there's basically Melbourne, Sydney and Brisbane and the rest is all bush.”

Thinking I Can Different Character Seems Cities Like Me Visuals Australia Texture Sydney Different Characters Melbourne

Author:Michael Bierut

“I have a really shallow idea about what Australia is.”

Ideas Australia Shallow

Author:Michael Bierut

“In the US you have New York, San Francisco, Los Angeles, Boston, Miami and dozens of other cities; a few of them have a really strong visual character. But even with those there is just too much space between them and too many people.”

People Character Strong Space Cities Too Much New York Visuals Los Angeles Dozen Boston San Francisco Miami Space Between

Author:Michael Bierut

“Australia seems to strike a balance between big and small. It's big enough to have that diversity, but not so big that it disintegrates into something that is not connected.”

Enough Bigs Seems Balance Diversity Connected Strikes Australia

Author:Michael Bierut

Quote by Michael Bierut

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