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Quote by Jose Saramago

“As my cat would say, all hours are good for sleeping.”

Author

Portuguese writer known for his unique narrative style and profound philosophical reflections. His notable works include 'The Year of the Death of Ricardo Reis' and 'Blindness'. more

“Early on I realized that I had to hire people smarter and more qualified than I was in a number of different fields, and I had to let go of a lot of decision-making. I can't tell you how hard that is. But if you've imprinted your values on the people around you, you can dare to trust them to make the right moves.”

People Ifs I Can Different Hard Moving Values Decision Numbers Fields Letting Go Dare I Realized Decision Making Smarter Qualified

Author:Howard Schultz

“To stay vigorous, a company needs to provide a stimulating and challenging environment for all these types: the dreamer, the entrepreneur, the professional manager, and the leader. If it doesn't, it risks becoming yet another mediocre corporation.”

Ifs Needs Challenges Company Leader Environment Risk Type Becoming Entrepreneur Managers Corporations Dreamer Mediocre Vigorous

Book:Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

Source: Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.”

Humans Heart Real Spirit Powerful Company Built Stronger Foundation Endure Campaigns Brands Most Powerful Lasting Ads Branding Human Spirit

Book:Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

Source: Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

“Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.”

People Ifs Believe Helping Lasts Values Company Share Mass Authenticity Advertising Brands Loyal Branding

Book:Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

Source: Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

“Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.”

Inspirational Doe Real Inspiring Company Marketing Authenticity Advertising Brands Agency Branding Advertising Agencies Emanate Cubicles

Author:Howard Schultz

“There's a metaphor Vincent Eades likes to use: "If you examine a butterfly according to the laws of aerodynamics, it shouldn't be able to fly. But the butterfly doesn't know that, so it flies.”

Ifs Knows Use Able Law Metaphor Likes Butterfly Aerodynamics

Book:Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

Source: Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

Quote by Jose Saramago

Author

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