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Quote by Philip Kotler

“Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.”

Quote by Philip Kotler

Book:Marketing management in China

Work

Marketing management in China

This book explores the unique aspects of marketing in China, including cultural nuances, consumer behavior, and regulatory considerations, providing insights for businesses seeking to expand or operate within the country. more

Author

Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus at Northwestern University's Kellogg School of Management. Widely recognized as the "father of modern marketing," he revolutionized the field by transforming marketing from a sales-oriented activity into a strategic management discipline. His seminal textbook "Marketing Management" (first published in 1967) remains a global standard in business education. Kotler's work emphasizes customer value, market segmentation, and brand building. He has authored over 60 books, including "Marketing 3.0" and "Marketing 4.0," and has influenced corporate strategy, social marketing, and city branding. His theories continue to shape marketing practice worldwide. more

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