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“the ability to reach customers is more cost effective than ever—therefore the intangible and emotional elements have become the key differentiating factor. There are plenty of places to purchase a great spicy tuna roll, but there’s only one Masayoshi Takayama. According to his website, “Masayoshi Takayama’s appreciation for food started at a young age, growing up working for his family’s fish market in a town of Tochigi Prefecture, Japan. From his early years of delivering fresh sashimi to neighbors on his bicycle, to prepping and grilling hun- dreds of fish courses to cater weddings in high school, his relation- ship with food has always been a way of life.” That’s the beginning of a story that makes Takayama’s sushi different and special—that makes it art. And that art is what induces people to pay $600 per person in his New York restaurant for a chance to try it.”

Quote by Alan Philips

Book:The Age of Ideas: Unlock Your Creative Potential
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The Age of Ideas: Unlock Your Creative Potential

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Alan Philips

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“The value of story—of creator reputation—was vividly demon- strated in a social experiment conducted by the street artist Banksy during a 2013 New York residency. This is an artist whose work has sold for as much as $1.87 million at auction. Banksy erected a street stall on a sidewalk bordering Central Park and had a vendor sell his prints for sixty dollars each. He then posted a video of his experi- ment. Footage from a hidden camera captures some of his most iconic images displayed on a table. Tourists and locals meander by. His first sale doesn’t come for hours. A woman buys two small works for her children, negotiating a fifty percent discount. Around four in the afternoon, a woman from New Zealand buys two more. A little over an hour later, a Chicago man who “just needs something for the walls,” buys four. With each sale, the vendor gives the buyer a hug or kiss. At 6 p.m., he closes the stall, having made $420. In June 2015, one of these stenciled prints, Love Is in the Air—an image of a masked protestor throwing a bouquet of flowers—sold for $249,000. How much of the value of Banksy’s art is tied up in his name, his global brand?”

ArtCreativityEntrepreneurMarketingBrandingExpertConsultantAge Of IdeasBanksy
Book:The Age of Ideas: Unlock Your Creative Potential
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“Visual art is a compelling illustration of the power of story because art serves no practical purpose. Its value doesn’t grow because more people need paintings, like we need shovels after a blizzard—it grows because people connect with the artist through the art. The combination of the work and the story make them feel, and when that happens, people take action to satisfy their emotional need—in this case, desire—by buying and sharing the art. And it’s occurred this way since the beginning of time, except now the art—the intangibles—have more power than ever before.”

CreativityEntrepreneurMarketingBrandingExpertConsultantAlan PhilipsAge Of Ideas
Author:Alan Philips
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“The beauty, quality, and deeply personal nature of Chapman’s music, which had clearly resonated with so many early listeners in Boston, did so in exactly the same way with a large national audience. While she didn’t fit into any clear category, the fact that she was different and had manifested a deeply personal message resonated powerfully with the world. Chapman was recently asked what advice she might have given herself when she was starting out, and she responded, “It really is okay to be yourself.... If you are living a life that feels right to you, if you’re willing to take creative chances or a creative path that feels like it’s mostly in keeping with your sensibilities, you know, aesthetic and artistic, then that’s what matters.”

CreativityMarketingBrandingExpertConsultantAlan PhilipsAge Of IdeasTracy Chapman
Book:The Age of Ideas: Unlock Your Creative Potential
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“Up until that day, I had never really thought about why I defined success that way—instead, I’d been obsessed with how I would attain those things. That focus on the how instead of the why had really tripped me up. It had led me to make some very bad decisions and to experience some very unhappy times. When you follow the influence of mainstream culture—television, movies, magazines, and more—to elevate the goals of wealth, power, and recognition above all else, it becomes logical to take selfish or negative actions in order to attain them. After all, that kind of approach—playing the game, playing for keeps, as they say—is put forth as the way to achieve success and happiness. Machiavelli’s writings are often referenced to support this point of view—statements like “the ends justify the means”—but it should be noted that Machiavelli died alone and in exile.”

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Book:The Age of Ideas: Unlock Your Creative Potential
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“The fact is, your creative potential is unrealized without execution. You love Apple products not only because they’re beautiful, you love them because they work really well. You love your favorite restaurant not only because the food is great, but because it’s consistently great.”

CreativityExperienceMarketingExecutionBrandingExpertFlawlessConsultantAlan Philips
Book:The Age of Ideas: Unlock Your Creative Potential
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“Emotional generosity is when an individual or organization combines empathy—the willingness to feel, understand, and share another person’s experiences and emotions—and sacrifice, surren- dering something you need or desire so that someone else can have it. The result of combining these two attributes is trust: the belief that someone or something is good, honest, and reliable. And when someone trusts you, they’re willing to emotionally connect with you. That connection, that bond, is invaluable, both in personal relationships and organizational loyalty and growth. When people feel trust and connection, they allow themselves to be taken on a journey, and that’s what makes it possible to create something truly special.”

ExperienceMarketingExecutionBrandingExpertConsultantAlan PhilipsEmotional GenerosityMichael Bonadies
Book:The Age of Ideas: Unlock Your Creative Potential
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