“Emotions play the biggest part of moving a donor to give, but statistics and impact reinforce the decision to give to reduce donor’s remorse.”
Source: Magnetic Nonprofit: Attract and Retain Donors, Volunteers, and Staff to Increase Nonprofit Fundraising
“Major donors want you to be effective and efficient — but most of all, they want to know you understand and value their partnership.”
Source: Magnetic Nonprofit: Attract and Retain Donors, Volunteers, and Staff to Increase Nonprofit Fundraising
“Thanking your donor should be an opportunity to brag about the donor instead of your organization.”
Source: Magnetic Nonprofit: Attract and Retain Donors, Volunteers, and Staff to Increase Nonprofit Fundraising
“Your donor is the hero. This doesn’t take away from the great work your staff is doing.”
“Fake friends leave when they find new friends.”
“People aren’t giving you money to fund programs. They’re donating to see results.”
Source: Magnetic Nonprofit: Attract and Retain Donors, Volunteers, and Staff to Increase Nonprofit Fundraising
“Fundraising isn’t about the money, that’s just one outcome. Fundraising is about people.”
Source: Magnetic Nonprofit: Attract and Retain Donors, Volunteers, and Staff to Increase Nonprofit Fundraising
“The most enduring and galvanizing ideas and values of our civilization are embedded in our stories, from those of Homer, […] and Virgil, […] and to Jesus. It seems to be in our genetic makeup to capture our best ideas in stories, to enjoy them, to learn form them, and to pass them on to others (25)”
Source: Start Something That Matters
“Brochures didn’t disappear when websites arrived. Text messaging did not destroy telefundraising. As tactics, tools and platforms pile up on top of one another, we tech-savvy digital fundraisers have to hone and maintain our ability to wade through these weeds of ever-increasing uncertainty and complexity. We need to be able to embrace it. Plan for it. Leverage it. Tolerance for ambiguity is a sign of maturity in our lives, which includes our fundraising careers, because the digital ecosystem we operate within is constantly evolving. It has a food chain, complete with predators and prey. It has seasonal shifts. It gives and supports life, but it also generates and disposes of waste.”
Source: From the Ground Up: Digital Fundraising For Nonprofits
“You don’t have to master every new tool right away, but an understanding of what it does, who it’s for, and how it works goes a long way in helping you understand how it might fit alongside what is already working for you. Going all-in on the latest social media platform won’t be a wise use of time, effort or money for the majority of charities.”
Source: From the Ground Up: Digital Fundraising For Nonprofits