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Facebook Cash Cow: How to Milk the World's Largest Social Network for Profit

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Akan Etefia

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“Even though you are not required to, consider holding yourself accountable for what you say online and on social media. More and more, it feels like social media has isolated people from the accountability of their words and claims. It seems as though lying, cheating and stealing are practically encouraged with the use of AI and cheap marketing tactics that focus on showing people how to appear as experts over highlighting genuine authority and expertise. So many make any claim they want, say anything they want and push false hype in order to present their subjective opinions as objective truth. (To me, this is lying.) I still believe Messaging and Marketing can be done morally, ethically and transparently. But in the end it is your choice.”

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“Now, communicating is a system. A single message might move across six different formats before it sticks. One piece of content might be in written form. Another might happen in a panel discussion. That discussion might be cut into short-form videos and posted on a variety of channels. At my company, we have found that communication works best when you think through it as a system of sticky moments that are designed with intention.”

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