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Quote by Delphanie Frank

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Delphanie Frank

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“Focus on your messaging before you focus on your marketing. The skip to marketing when the messaging is not in place makes for more expensive marketing costs, confusion with the public and their perceptions as well as a lack of continuity and endurance growth. There are hundreds of ways to tell a story and thousands of ways to tell different parts of a story. Still, be sure you have your story and the foundation of its messaging solid, situated and clear before bringing it to a public that has a very short attention span and tends to read only headlines. Many will need to see you telling your story and different parts of it a number of times before they click through, read on, connect or buy from you.”

WisdomKnowledgeStoryBrandingLoren WeismanMessaging
Author:Loren Weisman
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“I think there's something to the old saying that women use sex to get love, and men use love to get sex. And love is really just a word we use to describe a close bond, or relationship, between two people. Men have been programmed to want sex, so they do whatever is necessary to be in a relationship with a woman. And a woman is programmed to want the stability and (financial) security of a relationship, so she offers the man what he wants: sex.”

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Book:Why Men And Women Can't Be Friends
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