“Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.”
Quote by Tony Hsieh
Author
Tony Hsieh
Tony Hsieh is a renowned internet entrepreneur, born on December 12, 1973. He is known for his innovation in the fields of online retail and e-commerce, most notably as the founder and CEO of Zappos, an online shoe and clothing retailer that was later acquired by Amazon for $1.2 billion. Hsieh's insights into entrepreneurship and leadership have been widely disseminated, with his book 'Delivering Happiness' detailing his efforts to create a culture of happiness. more
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Source: Delivering Happiness: A Path to Profits, Passion, and Purpose
Source: Delivering Happiness: A Path to Profits, Passion, and Purpose
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