“Ideally, nothing should be embraced by a consumer firmly, nothing should command a commitment till death do us part, no needs should be seen as fully satisfied, no desires considered ultimate. There ought to be a proviso 'until further notice' attached to any oath of loyalty and any commitment. It is but the volatility, the in-built temporality of all engagements that truly counts; it counts more than the commitment itself, which is anyway not allowed to outlast the time necessary for consuming the object of desire (or, rather, the time sufficient for the desirability of that object to wane).”
Quote by Zygmunt Bauman
Work
Globalization: The Human Consequences
This book delves into the various impacts of globalization on people's lives, exploring economic, social, and cultural changes across different regions and communities. more
Author
Zygmunt Bauman
Zygmunt Bauman (1925-2017) was a Polish-British sociologist and philosopher, widely regarded as one of the most influential social thinkers of the 20th century. He taught sociology at the University of Leeds and was known for his concept of "liquid modernity," which describes the shift from solid, stable social structures to fluid, uncertain conditions. His major works include "Modernity and the Holocaust," "Liquid Modernity," and "Liquid Love." Bauman's analysis of consumer capitalism, social inequality, and the relationship between modernity and genocide has profoundly shaped contemporary sociological thought. more
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