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Quote by Martin Sorrell

“In our business, except in media buying, there are few economies of scale. Client perception of creative agencies is that the bigger they are, the worse they are.”

Quote by Martin Sorrell

Author

Martin Sorrell, born on February 14, 1945, is an outstanding businessman with over 40 years of experience in the global advertising and marketing industry. He served as the CEO of WPP, one of the world's largest advertising and communications groups. Sorrell is renowned for his exceptional business acumen and leadership, driving the rapid growth and international expansion of WPP. more

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“The faults of advertising are only those common to all human institutions. If advertising speaks to a thousand in order to influence one, so does the church. And if it encourages people to live beyond their means, so does matrimony. Good times, bad times, there will always be advertising. In good times, people want to advertise; in bad times they have to.”

People Ifs Want Humans Mean Doe Order Speak Church Common Influence Thousand Institutions Faults Advertising Good Times Bad Times Matrimony Good Times Bad Times

Author:Bruce Barton

“It is an easy and vulgar thing to please the mob, and no very arduous task to astonish them.”

Easy Please Tasks Advertising Vulgar

Book:Lacon: Or Many Things in Few Words, Addressed to Those who Think

Source: Lacon: Or Many Things in Few Words, Addressed to Those who Think

“Why would I cry over a boy? I would never waste my tears on a boy. Why waste your tears on someone who makes you cry?”

Boys Cry Tears Waste Make You Cry

Author:Kirsten Dunst

“Denunciations of the manipulativeness of advertisers can unfortunately all too easily be turned on their heads into denunciations of the gullibility of consumers. Both are forms of scapegoating, neither accomplishes anything.”

Form Accomplish Advertising Consumers Advertisers Gullibility

Book:Doubling the Point: Essays and Interviews

Source: Doubling the Point: Essays and Interviews

“As society becomes more complex and opaque, as social processes seem more impersonal and autonomous, and as elites of 'experts' become more annoying, more people are tempted to think that some 'they' is manipulating 'us', using, among other dark arts, advertising.”

People Thinking Art Seems Social Process Dark Complexes Advertising Experts Annoying Elites Tempted Autonomous Opaque Dark Art

Author:George Will

“Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.”

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Author:David Ogilvy

“Few of the great creators have bland personalities. They are cantankerous egotists, the kind of men who are unwelcome in the modern corporation.”

Men Kind Modern Personality Creator Advertising Corporations Bland Unwelcome

Book:Confessions of an advertising man

Source: Confessions of an advertising man

“Nowadays it is the fashion to pretend that no single individual is ever responsible for a successful advertising campaign. This emphasis on "teamwork" is bunkum - a conspiracy of the mediocre majority.”

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Author:David Ogilvy

“Examples of exaggeration can be found in almost any advertising medium. The use of the superlative is altogether too prevalent. 'The finest,' 'the best,' 'the greatest,' 'the purest,' 'the most economical,' and so on ad infinitum, are hurled at the public everywhere. Surely not all products of the same class can be the best or the finest.”

Use Found Class Example Products Mediums Advertising Being The Best Ads Finest Exaggeration Superlatives

Book:Advertising: Its Principles, Practice, and Technique

Source: Advertising: Its Principles, Practice, and Technique

“The ad industry isn't struggling for a new set of principles or abandoning the ones that made it great from the start. It's simply in the midst of a business cycle. I don't think it's more profound than that. And despite the economic downturn, I'm having more fun today than at any other moment in my 30-year advertising career. The game is more interesting and more relevant than ever.”