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Quote by David Ogilvy

“Nowadays it is the fashion to pretend that no single individual is ever responsible for a successful advertising campaign. This emphasis on "teamwork" is bunkum - a conspiracy of the mediocre majority.”

Quote by David Ogilvy

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David Ogilvy
David Ogilvy

David Ogilvy, born on June 23, 1911 in Scotland, was an outstanding businessman. He was one of the founders of Ogilvy & Mather, an advertising agency that became one of the largest in the world. Known as the father of modern advertising, Ogilvy was renowned for his unique advertising philosophy and deep insights into consumer psychology, whose works had a profound impact on the global advertising industry. more

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“Examples of exaggeration can be found in almost any advertising medium. The use of the superlative is altogether too prevalent. 'The finest,' 'the best,' 'the greatest,' 'the purest,' 'the most economical,' and so on ad infinitum, are hurled at the public everywhere. Surely not all products of the same class can be the best or the finest.”

UseFoundClassExampleProductsMediumsAdvertisingBeing The BestAdsFinestExaggerationSuperlatives
Book:Advertising: Its Principles, Practice, and Technique
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“The ad industry isn't struggling for a new set of principles or abandoning the ones that made it great from the start. It's simply in the midst of a business cycle. I don't think it's more profound than that. And despite the economic downturn, I'm having more fun today than at any other moment in my 30-year advertising career. The game is more interesting and more relevant than ever.”

ThinkingYearsMadeMomentsTodayGamesFunInterestingPrinciplesCareersStruggleEconomicIndustryProfoundDespiteAdvertisingMade ItCyclesMidstRelevantAdsDownturnEconomic Downturn
Author:Rochelle B Lazarus
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“The copy of an ad is merely a punning gag to distract the critical faculties while the image of the product goes to work on the hypnotized viewer. Those who have spent their lives protesting about 'false and misleading ad copy' are godsends to advertisers, as teetotalers are to brewers, and moral censors are to books and films. The protesters are the best acclaimers and accelerators. Since the advent of pictures, the job of the ad copy is as incidental and latent as the 'meaning' of a poem is to a poem, or the words of a song are to a song.”

BookJobsFilmSongMoralProductsCriticalAdvertisingFacultyCopiesAdsViewersMisleadAdventLatentAdvertisersGagsBrewersTeetotalersPunning
Author:Marshall McLuhan
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“Any expensive ad represents the toil, attention, testing, wit, art, and skill of many people. Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials.”

PeopleWritingArtCareAttentionAttitudeSkillsBuiltFoundationWitNewspapersAdvertisingMagazinesFeaturesExpensiveAdsCompositionStereotypeToilTestedTestingProminentEditorialsSkyscraperBedrock
Author:Marshall McLuhan
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“Such exaggerations have been so common that the public takes them with a grain of salt and partly excuses them as being due to the advertiser's license of self-assertiveness. Nevertheless, the fact remains that superlative generalities are weak arguments and far less convincing than a statement of facts. Much advertising copy would be improved immensely by doing away with brag and substituting actual facts about the merits of the article.”

Has BeensSelfFactsWould BeCommonArgumentWeakRemainsExcuseDuesStatementsAdvertisingMeritCopiesArticlesSaltGrainNeverthelessLicenseConvincingExaggerationBragAssertivenessGeneralitiesAdvertisersSuperlativesGrain Of Salt
Author:Daniel Starch
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