Quotessence
Home / Quotes / Quote by Rochelle B Lazarus

Quote by Rochelle B Lazarus

“The ad industry isn't struggling for a new set of principles or abandoning the ones that made it great from the start. It's simply in the midst of a business cycle. I don't think it's more profound than that. And despite the economic downturn, I'm having more fun today than at any other moment in my 30-year advertising career. The game is more interesting and more relevant than ever.”

Quote by Rochelle B Lazarus

Create image

Author

Rochelle B Lazarus
Rochelle B Lazarus

Rochelle B. Lazarus, born on September 1, 1947, is a renowned figure in an unknown field. Her life experiences and contributions are not well-documented, but she has a significant influence in the industry. more

You May Also Like

“The copy of an ad is merely a punning gag to distract the critical faculties while the image of the product goes to work on the hypnotized viewer. Those who have spent their lives protesting about 'false and misleading ad copy' are godsends to advertisers, as teetotalers are to brewers, and moral censors are to books and films. The protesters are the best acclaimers and accelerators. Since the advent of pictures, the job of the ad copy is as incidental and latent as the 'meaning' of a poem is to a poem, or the words of a song are to a song.”

BookJobsFilmSongMoralProductsCriticalAdvertisingFacultyCopiesAdsViewersMisleadAdventLatentAdvertisersGagsBrewersTeetotalersPunning
Author:Marshall McLuhan
Create image

“Any expensive ad represents the toil, attention, testing, wit, art, and skill of many people. Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials.”

PeopleWritingArtCareAttentionAttitudeSkillsBuiltFoundationWitNewspapersAdvertisingMagazinesFeaturesExpensiveAdsCompositionStereotypeToilTestedTestingProminentEditorialsSkyscraperBedrock
Author:Marshall McLuhan
Create image

“Such exaggerations have been so common that the public takes them with a grain of salt and partly excuses them as being due to the advertiser's license of self-assertiveness. Nevertheless, the fact remains that superlative generalities are weak arguments and far less convincing than a statement of facts. Much advertising copy would be improved immensely by doing away with brag and substituting actual facts about the merits of the article.”

Has BeensSelfFactsWould BeCommonArgumentWeakRemainsExcuseDuesStatementsAdvertisingMeritCopiesArticlesSaltGrainNeverthelessLicenseConvincingExaggerationBragAssertivenessGeneralitiesAdvertisersSuperlativesGrain Of Salt
Author:Daniel Starch
Create image