“Brand-image campaigns establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of words, Mr. Martineau says, because the visual symbols are far more significant. They communicate faster. They are more direct. There is no work, no mental effort. Their sole purpose is to create images and moods.”
Quote by Rosser Reeves
Author
Rosser Reeves
Rosser Reeves was a significant figure in the advertising industry, renowned for his unique creativity and marketing ideas. His career was filled with innovation and breakthroughs, bringing revolutionary changes to the advertising world. more
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