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Quote by Michael Bierut

“I can see how some people get sentimental about how we used to do things in 'the good old days' but in a way I just think they are being nostalgic for the way they were brought up.”

Quote by Michael Bierut

Author

Michael Bierut, born in 1957, is an accomplished graphic designer from the United States. His work spans a wide range of fields, from brand identity to book design, and is renowned for its unique style and creativity. more

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“I have half a dozen designers who work for me, they 'realise' most of the design work, and I act as the design director and the main point of client contact on each project.”

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“Sometimes I will give some very vague directions to the designer that I'm working with on a particular project and they'll come back and surprise me with something that really shows a lot of their own 'hand' in it. Other times I'll have a really clear idea about how I want it done and I'll draw it out pretty precisely and say 'make it look exactly like this' and it will be something where it looks like I can say it was 'fully my design'. The work can also range between the two.”

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“I've heard some designers talk about the design process being centred on invention, starting with a blank slate. I admire that and occasionally I'm capable of that, but I have to admit that I really have trouble working with completely open briefs.”

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“I'm always conscious of the context, the history, the specific environment of anything that I design and what it is going to be operating within.”

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“When it comes to working on identities, a lot of the time I find myself working with a company that has been around for a while. No matter what they say their goal is, the history and the impression that they have already made in the minds of the public is a real thing that you have to deal with.”

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“I'm not sure about my design work every time.”

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“The truth about logos is that they are not that hard to do.”

Author:Michael Bierut

“If you ask people in the US what logos they like and recognise, they'll name Target or Nike.”

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“Target for example, is just a dot with a circle around it, that's all it is, so if you want a logo like Target, you don't need to hire a designer, you barely need to know how to operate a computer program, the logo may as well be anything.”

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“The Nike swash that cost $30 and was designed by a Portland State University art student was probably worth that when she first showed it to them. At that point it had no equity at all. None of the guys commissioning it particularly liked it, they all wanted the Adidas three stripes and they thought that was a good logo.”

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