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Quote by Michael Bierut

“The truth about logos is that they are not that hard to do.”

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Michael Bierut, born in 1957, is an accomplished graphic designer from the United States. His work spans a wide range of fields, from brand identity to book design, and is renowned for its unique style and creativity. more

“The Nike swash that cost $30 and was designed by a Portland State University art student was probably worth that when she first showed it to them. At that point it had no equity at all. None of the guys commissioning it particularly liked it, they all wanted the Adidas three stripes and they thought that was a good logo.”

Firsts Art States Wanted Guy Three Students Cost University Equity Stripes Logos Nike Portland Adidas Art Students

Author:Michael Bierut

“I actually don't think that brand new logos are worth that much or mean that much in and of themselves. So why not have a class of third graders compete to design your logo?”

Thinking Mean Class Design Thirds Brands Why Not Brand New Logos

Author:Michael Bierut

“Everyone can have an opinion on a logo.”

Opinion Logos

Author:Michael Bierut

“I think that you could design a terrible logo for a good company with great people and they could build it into a great program. Alternatively you could design what seems to be a brilliant logo for people who are not smart or energetic or are incapable of associating with anything positive and it would become a terrible logo.”

People Thinking Seems Company Design Terrible Smart Program Brilliant Incapable Great People Energetic Logos Good Company

Author:Michael Bierut

“A lot of times, you design a logo to be timeless, but with something like the Olympics, timelessness is maybe not something you should be going for.”

Should Design Olympics Timeless Logos Timelessness

Author:Michael Bierut

“If you look at the Olympic graphics for Mexico or Los Angeles, those programs don't look contemporary by today's eyes but they really look like they are of their place and time.”

Ifs Looks Eye Today Program Contemporary Los Angeles Mexico Place And Time

Author:Michael Bierut

“A lot of times, you design a logo to be timeless, but with something like the Olympics, timelessness is maybe not something you should be going for. Maybe you should be trying to come up with something that will really become associated with a moment in time, a few weeks, that happened, period. Then you look back, think about it and connect it with that time. It may look dated later but it will be still be evocative.”

Thinking Should Trying Looks May Stills Moments Happened Week Design Periods Come Up Olympics Timeless Moments In Time Logos Timelessness

Author:Michael Bierut

“I think different designers have different points of view and different strong personalities can influence the way certain cities are perceived.”

Thinking Way Different Certain Strong Views Cities Influence Personality Point Of View Designer Different Points Of View Think Different Strong Person Strong Personality

Author:Michael Bierut

Quote by Michael Bierut

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