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Quote by Michael Bierut

“I actually don't think that brand new logos are worth that much or mean that much in and of themselves. So why not have a class of third graders compete to design your logo?”

Quote by Michael Bierut

Author

Michael Bierut, born in 1957, is an accomplished graphic designer from the United States. His work spans a wide range of fields, from brand identity to book design, and is renowned for its unique style and creativity. more

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“Everyone can have an opinion on a logo.”

Author:Michael Bierut

“I think that you could design a terrible logo for a good company with great people and they could build it into a great program. Alternatively you could design what seems to be a brilliant logo for people who are not smart or energetic or are incapable of associating with anything positive and it would become a terrible logo.”

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“A lot of times, you design a logo to be timeless, but with something like the Olympics, timelessness is maybe not something you should be going for.”

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“If you look at the Olympic graphics for Mexico or Los Angeles, those programs don't look contemporary by today's eyes but they really look like they are of their place and time.”

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“A lot of times, you design a logo to be timeless, but with something like the Olympics, timelessness is maybe not something you should be going for. Maybe you should be trying to come up with something that will really become associated with a moment in time, a few weeks, that happened, period. Then you look back, think about it and connect it with that time. It may look dated later but it will be still be evocative.”

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“I think different designers have different points of view and different strong personalities can influence the way certain cities are perceived.”

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“Australia has always put out some good design, particularly environmental graphics. I associate that with Australia, more so that a lot of other places. Whether that has anything to do with the landscape, who knows?”

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“Australia is one of the few places that I can think of where the cities, at least those I've been to, seem to have strikingly different characters and visual textures. To an American like me, there's basically Melbourne, Sydney and Brisbane and the rest is all bush.”

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“I have a really shallow idea about what Australia is.”

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“In the US you have New York, San Francisco, Los Angeles, Boston, Miami and dozens of other cities; a few of them have a really strong visual character. But even with those there is just too much space between them and too many people.”

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Author:Michael Bierut