“Don't sugar-coat results. Don't make yourself look good when your strategy fails. Don't make others look good if their strategy failed.”
Quote by Theodor Billroth
Author
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“All you nerds out there (me included) - don't always rely on stats for the perfect answer.”
“Segmenting your sample is one of the easiest ways to simplify.”
“Once we know something, we find it hard to imagine what it was like not to know it.”
Source: Made to Stick: Why some ideas take hold and others come unstuck
