“Helvetica was a real step from the 19th century typeface... We were impressed by that because it was more neutral, and neutralism was a word that we loved. It should be neutral. It shouldn't have a meaning in itself. The meaning is in the content of the text and not in the typeface.”
Quote by Wim Crouwel
Author
Wim Crouwel
Wim Crouwel, born on November 21, 1928, is a renowned Dutch graphic designer known for his minimalist and functional design philosophy, which has had a profound impact on modern graphic design. more
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