“Helvetica was a real step from the 19th century typeface... We were impressed by that because it was more neutral, and neutralism was a word that we loved. It should be neutral. It shouldn't have a meaning in itself. The meaning is in the content of the text and not in the typeface.” ShouldRealStepsCenturyImpressed19th CenturyTypefacesHelvetica Author:Wim Crouwel
“You're always a child of your time, and you cannot step out of that.” ChildrenSteps Author:Wim Crouwel
“You can't do better design with a computer, but you can speed up your work enormously.” WorkTechnologyDesignComputerSpeedEnormousDesignerGraphic DesignGood DesignGraphic ArtistGraphic DesignerInspirational DesignInspirational Graphic DesignGraphic Design InspirationFunny Graphic DesignDesign WorkComputer Graphics Author:Wim Crouwel
“The grid is like the lines on a football field. You can play a great game in the grid or a lousy game. But the goal is to play a really fine game.” PlayGamesGoalLinesFieldsFootballFineGridsFootball Field Author:Wim Crouwel
“The meaning is in the content of the text and not in the typeface, and that is why we loved Helvetica very much.” TypefacesHelvetica Author:Wim Crouwel
“This is what we've been waiting for: finally, an unprecedented critical analysis of the history of Dutch design. Mienke Simon Thomas's Dutch Design is a book to have and to read: an important and richly detailed study of the cultural, economical and social-political context of twentieth-century design in the Netherlands.” ImportantBookPoliticalSocialWaitingStudyCenturyDesignCriticalAnalysisTwentieth CenturyUnprecedentedDutchNetherlandsCritical Analysis Author:Wim Crouwel
“Of course design is about problem solving, but I cannot resist adding something personal.” ProblemCoursesDesignProblem Solving Author:Wim Crouwel
