“Helvetica was a real step from the 19th century typeface... We were impressed by that because it was more neutral, and neutralism was a word that we loved. It should be neutral. It shouldn't have a meaning in itself. The meaning is in the content of the text and not in the typeface.” ShouldRealStepsCenturyImpressed19th CenturyTypefacesHelvetica Author:Wim Crouwel
“The meaning is in the content of the text and not in the typeface, and that is why we loved Helvetica very much.” TypefacesHelvetica Author:Wim Crouwel
