“Helvetica was a real step from the 19th century typeface... We were impressed by that because it was more neutral, and neutralism was a word that we loved. It should be neutral. It shouldn't have a meaning in itself. The meaning is in the content of the text and not in the typeface.” ShouldRealStepsCenturyImpressed19th CenturyTypefacesHelvetica Author:Wim Crouwel
“This is what we've been waiting for: finally, an unprecedented critical analysis of the history of Dutch design. Mienke Simon Thomas's Dutch Design is a book to have and to read: an important and richly detailed study of the cultural, economical and social-political context of twentieth-century design in the Netherlands.” ImportantBookPoliticalSocialWaitingStudyCenturyDesignCriticalAnalysisTwentieth CenturyUnprecedentedDutchNetherlandsCritical Analysis Author:Wim Crouwel
