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The Unending Maze: Because Finding Your Way Out Has Never Been More Difficult

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Vidushi Gupta

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“Most people I meet are stupid. Now, nobody likes to be labeled as stupid because they don’t want to know the truth about themselves, that they’re more useful dead than alive. The vast majority of those that meet me for the first time don’t believe that I’ve worked as a College Professor, or that I make a living as a writer. In fact, many have stopped talking to me because they believe I make a living doing something illegal, something criminal. It’s easier for them to believe that I’m just a criminal, than to accept that I’m one of the most famous bestselling writers in the entire planet. The ones that reach the next level, will ask me if I belong to any secret organization, if I speak to demons or if I channel the dead, or even if I steal information from the internet and other authors. Now, what they can’t see, is that the more they talk such things, the more they show me their real nature. They are very, really very, stupid. They can’t see an elephant in front of their nose; they can’t see an intelligent human being in front of their face; they are indeed very stupid and that’s a fact, not an assumption.”

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“Your competitors have the same idea of how unique, special, vital, and relevant they are with everyone spending a lot of money using the same words, messages, and promises to convince prospects how unique they each are.”

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Book:Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need
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“There are numerous other tools companies don’t know how to use or haven’t mastered. And I am not talking about “social media” as a tool. Social media is a distribution tool. I’m talking about design, color, imagery, typography, style and form (as in packaging).”

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“Great brands have wonderful things to convey compared to lousy brands. When lousy brands say “great service,” it means something very different than when a great brand utters the same words.”

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“Remember how shocked I was to discover Amazon had over 8,000 branding books? Well this I know: when a specific discipline has that many opinions on one subject, something fundamental is always missing. Always. The omitted fundamental? A definition and a universal reason for branding. And it came down to four words:”

LeadershipInfluenceGeniusMarketingInsightBrandingSalesBestsellerBranding ExpertDaymond John
Book:Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need
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