“Secret to writing a bestseller: You write. You stop dreaming of writing. You stop talking about writing. Stop wishing you were writing. And you write.”
“Your competitors have the same idea of how unique, special, vital, and relevant they are with everyone spending a lot of money using the same words, messages, and promises to convince prospects how unique they each are.”
Source: Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need
“Bestseller is not the one who sells a million.
Best Seller is the one who has no customers, only friends.”
“It may sound like a bold statement for one to claim that he is the world's best at something but it's not an impossibility. I've done it many times, and so did Olympic athletes. It requires more boldness to distrust what I just said, as those who do won't read my books and access the reasons to why they're bestsellers.”
“No one is born strong. You either fight — or give up.”
Source: Crawling Out of Hell: A Raw Story and Real Advice to Change Your Life
“There are numerous other tools companies don’t know how to use or haven’t mastered. And I am not talking about “social media” as a tool. Social media is a distribution tool. I’m talking about design, color, imagery, typography, style and form (as in packaging).”
Source: Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need
“Great brands have wonderful things to convey compared to lousy brands. When lousy brands say “great service,” it means something very different than when a great brand utters the same words.”
Source: Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need
“Remember how shocked I was to discover Amazon had over 8,000 branding books? Well this I know: when a specific discipline has that many opinions on one subject, something fundamental is always missing. Always. The omitted fundamental? A definition and a universal reason for branding. And it came down to four words:”
Source: Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need
“Fact: there are three phases every customer goes through with your brand. Most companies use only the first two of these (66%), when in fact there are actually three: the phase that starts before they buy, the phase that occurs during the sale (or during the use of your product or service) and the last (most overlooked) phase occurring after the sale.”
Source: Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need
“You have the power to create your own reality. You can create the life that you desire. You only have to hold on to your dreams.”
Source: Believe! A Journey With an Unexpected Companion