“Brands communicate in two directions: they help us tell other people something about ourselves, but they also help us form ideas about who we are.”
Quote by Dan Ariely
Author
Dan Ariely
Dan Ariely is an Israeli-American psychologist and behavioral economist known for his pioneering research in the field of behavioral economics. His work primarily focuses on the irrational aspects of human decision-making and how these irrationalities affect our economic behavior. Ariely's books, 'Predictably Irrational' and 'The Upside of Irrationality', have been widely popular and provide an accessible introduction to his research findings. more
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