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Quote by Will Burtin

“The essential function of the (design) profession in our society is to enhance and cultivate communications toward: Easier understanding of ideas and complex problems, in the shortest possible time and higher visual and auditory retention of data.”

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Will Burtin

Will Burtin, a distinguished graphic designer, was born on January 17, 1908, and passed away on January 18, 1972. His works had a profound impact on the field of graphic design in the mid-20th century. more

“Design is a field of concern, response, and enquiry as often as decision and consequence... it is convenient to group design into three simple categories, though the distinctions are in no way absolute, nor are they always so described: product design (things), environment design (places) and communication design (messages).”

Way Three Simple Decision Environment Groups Design Fields Products Communication Messages Consequence Concern Absolutes Response Distinction Categories Convenient Enquiry Product Design

Author:Norman Potter

“Design is more than meets the eye. Design is about communicating benefits. Design is not about designers. Design is not an ocean it's a fishbowl. Design is creating something you believe in.”

Believe Eye Design Ocean Benefits Creating Communicate Designer Creating Something More Than Meets The Eye

Author:Chuck Green

“The habit of calling a finished product a Design is convenient but wrong. Design is what you do, not what you've done.”

Done Design Products Habit Calling Finished Convenient

Author:L. Bruce Archer

“Design is a form of competitive advantage. People tend to think of design as good art, good visual language, which it absolutely has to be. But it's also about the ability to do systems thinking.”

People Thinking Art Form Language Ability Design Advantage Visuals Good Art Systems Thinking Competitive Advantage

Author:James P Hackett

“Design is a response to social change.”

Social Design Response Social Change

Author:George Nelson

“To create architecture is to put in order. Put what in order? Function and objects.”

Order Design Objects Function Architecture Modern Architecture

Book:Precisions on the present state of architecture and city planning: with an American prologue, a Brazilian corollary followed by The temperature of Paris and The atmosphere of Moscow

Source: Precisions on the present state of architecture and city planning: with an American prologue, a Brazilian corollary followed by The temperature of Paris and The atmosphere of Moscow

Quote by Will Burtin

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