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Quote by Saul Berman

“The distinctions between advertising and marketing are blurring, requiring new roles and new forms of consumer-centric marketing.”

Quote by Saul Berman

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Saul Berman
Saul Berman

Saul Berman, born on April 30, 1939, is a renowned rabbi known for his profound religious knowledge and unique insights into Jewish teachings. His life and contributions are well-known within the Jewish community, particularly in the realms of religion and education. more

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“A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.”

“The acceleration of the marketing process, the concentrating of manufacturing, greater diversification, increased international competition, have in turn speeded up product improvements, product innovations and new product introductions. The stakes are high, the failures costly.”