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Quote by Peter Drucker

“Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.”

Quote by Peter Drucker

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Peter Drucker
Peter Drucker

Peter Drucker, born on November 19, 1909 in Austria and died on November 11, 2005 in the United States, is regarded as the father of modern management. He is one of the greatest management thinkers of the 20th century. Drucker dedicated his life to the study of management theory and practice, and his works have had a profound impact on global enterprise management. more

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