“Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.” Quote by John Sculley
“Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'” PeopleBusinessAdvertisingGreat AdvertisingAdvertising And Marketing Author:Leo Burnett
“In science, the credit goes to the man who convinces the world, not to the man to whom the idea first occurs.” MenWorldFirstsIdeasScienceBusinessHe ManScientistCreditPhysicsConvinceScientific ResearchNatural ScienceScientific TheoryScience PhysicsScience ResearchScience LifeScience ClassAcademic Life Author:Francis Darwin
“Marketing and advertising are incredibly exciting and creative functions. They are central to the creation of brands and to the creation of sustainable competitive advantage for companies” BusinessCompanyCreativeCreationAdvantageFunctionExcitingMarketingAdvertisingBrandsCompetitive Advantage Author:Jim Speros
“No great marketing decisions have ever been made on qualitative data” MadeDecisionBusinessMarketingDataData ScienceQualitativeGreat Marketing Author:John Sculley
“This may seem simple, but you need to give customers what they want, not what you think they want. And, if you do this, people will keep coming back.” PeopleIfsThinkingWantNeedsGivingMaySeemsSimpleBusinessMarketingEducationalCustomersComing Back Author:John Ilhan
“I fear three newspapers more than a hundred thousand bayonets.” ThreeBusinessMilitaryThousandHundredNewspapersBayonetsNewspapers Journalism Author:Napoleon Bonaparte
“My take on the whole dot-com bubble was that a lot of people who wanted to make a lot of money got too excited and hyped up the commercial aspects of the Internet prematurely. I think the vision of the Internet as a democratizing medium - as everyone's printing press - is real. We got distracted from that by the mass hallucinations of the bubble.” PeopleThinkingRealWholeWantedMoneyBusinessVisionMediaInternetMassAspectPressesGreedExcitedMediumsBubblesLots Of MoneyDistractedPrintingDotsHallucinationsPrinting Press Author:Craig Newmark
“There are only two forces that can carry light to all the corners of the globe... the sun in the heavens and the Associated Press down here.” TwoLightForceHeavenBusinessSunMediaPressesCornersGlobes Book:Autobiography of Mark Twain Source: Autobiography of Mark Twain
“Word of mouth is the best medium of all.” BusinessMediaMouthsMediumsAdvertisingFunny InspirationalWord Of Mouth Author:William Bernbach
“Advertising is our printed salesman. It may not be pretty, but it has to be true.” MayBusinessMediaAdvertisingBeing TruePrintedSalesman Author:William Wrigley, Jr.