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Quote by William Wrigley, Jr.

“Advertising is our printed salesman. It may not be pretty, but it has to be true.”

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William Wrigley, Jr. was an influential industrialist, born on September 30, 1861, and passed away on January 26, 1932. He is renowned for his contributions to the chewing gum industry, particularly for founding Wrigley Company, whose products are now widely popular worldwide. more

“What makes a media company successful is how it copes with competitive markets in which people have a choice. Competition today is at a more intense level than it has ever before been because the barriers to providing information in the virtual world are so low and the choice of provider nearly infinite.”

People World Today Choices Levels Business Company Successful Media Information Lows Infinite Competition Intense Barriers Providing Providers Virtual World

Author:James Murdoch

“If cuts have to be made, the question then becomes which expenditure adds the least value? This is possibly what drives companies to reduce their advertising expenditure - simply because they do not understand its full value and especially as it is usually the single biggest investment on the balance sheet.”

Ifs Made Values Business Company Cutting Balance Add Investment Advertising Sheets Expenditures Balance Sheets

Author:Paul Dyson

“If businesses are to redeem themselves in the eyes of the public and regain the trust that they have lost, they should worry a lot more about what they stand for and entrust those with expertise in communication a much freer rein to express this in ways that people might recognise as being sincere and sympathetic, rather than stilted and formulaic.”

People Ifs Way Should Might Eye Lost Business Worry Communication Sincere Expertise Sympathetic Recognise Reins Being Sincere

Author:Nick Baker

Quote by William Wrigley, Jr.

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