“He was easy to talk to, and easy not to talk to—equally important qualities in a friend.”
Source: Shoe Dog: A Memoir by the Creator of Nike
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Famous Phil Knight Quotes
“I wanted to win. No, that's not right. I simply didn't want to lose.”
Source: Shoe Dog: A Memoir by the Creator of Nike
“maybe the cure for any burnout is to work harder.”
Source: Shoe Dog: A Memoir by the Creator of Nike
“Beating the competition is relatively easy. Beating yourself is a never-ending commitment.”
Source: Shoe Dog: A Memoir by the Creator of Nike
Source: Shoe Dog: A Memoir by the Creator of Nike
“I truly believe the American consumer doesn’t want to buy products made under abusive conditions.”
“It is possible to tell a customer "no", and have the customer thank you for doing it”
“Dream audaciously. Have the courage to fail forward. Act with urgency.”
“Nike is a marketing-oriented company, and the product is our most important marketing tool.”
“Meeting sports athletes that are the best in the world is a thrill to this day.”
“I still get real nervous when I go in front of more than two people.”
“Dare to take chances, lest you leave your talent buried in the ground.”
Source: Shoe Dog: Young Readers Edition