“I truly believe the American consumer doesn’t want to buy products made under abusive conditions.” WantBelieveMadeConditionsProductsConsumersAbusive Author:Phil Knight
“A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.” YearsCompanyClearCuttingAchieveIdentityPeriodsMessagesMassMarketingCriticalBrandsConsumersConsistentKnightsCritical Mass Author:Phil Knight
“We used to think that everything started in the lab. Now we realize that everything spins off the consumer.” ThinkingUsedRealizingConsumersKnightsLabs Author:Phil Knight
“It doesn't matter how many people you offend, as long as you're getting your message to your consumers. I say to those people who do not want to offend anybody: You are going to have a very, very difficult time having meaningful advertising.” PeopleWantLongMatterDifficultMessagesEntrepreneurMeaningfulAdvertisingConsumersDifficult TimesKnights Author:Phil Knight
