“Nike is a marketing-oriented company, and the product is our most important marketing tool.” ImportantBusinessCompanyProductsToolsMarketingKnightsNikeMarketing Campaigns Author:Phil Knight
“A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.” YearsCompanyClearCuttingAchieveIdentityPeriodsMessagesMassMarketingCriticalBrandsConsumersConsistentKnightsCritical Mass Author:Phil Knight
“Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.” ImportantCompanyProductsToolsImportant ThingsMarketingNike Author:Phil Knight
