“I truly believe the American consumer doesn’t want to buy products made under abusive conditions.” WantBelieveMadeConditionsProductsConsumersAbusive Author:Phil Knight
“Nike is a marketing-oriented company, and the product is our most important marketing tool.” ImportantBusinessCompanyProductsToolsMarketingKnightsNikeMarketing Campaigns Author:Phil Knight
“Michael Jordan and Tiger Woods are really part of a very big advertising program, and the fact that they make so much money is because the markets have dictated that they get that money, and the fact that they endorse our products allows us to sell more products and create more jobs.” FactsBigsJobsMoneyProductsProgramSellsWoodsAdvertisingBrandingTigersJordan Author:Phil Knight
“Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.” ImportantCompanyProductsToolsImportant ThingsMarketingNike Author:Phil Knight
