“Nike is a marketing-oriented company, and the product is our most important marketing tool.” ImportantBusinessCompanyProductsToolsMarketingKnightsNikeMarketing Campaigns Author:Phil Knight
“We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour.” WorldEndsWantedNextSportsGoalCompanyFocusStonesWingsRollingEnd Of The WorldKnightsRolling StonesBest SportsNike Author:Phil Knight
“Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.” ImportantCompanyProductsToolsImportant ThingsMarketingNike Author:Phil Knight
