“Nike is a marketing-oriented company, and the product is our most important marketing tool.” ImportantBusinessCompanyProductsToolsMarketingKnightsNikeMarketing Campaigns Author:Phil Knight
“We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour.” WorldEndsWantedNextSportsGoalCompanyFocusStonesWingsRollingEnd Of The WorldKnightsRolling StonesBest SportsNike Author:Phil Knight
“A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.” YearsCompanyClearCuttingAchieveIdentityPeriodsMessagesMassMarketingCriticalBrandsConsumersConsistentKnightsCritical Mass Author:Phil Knight
“We used to think that everything started in the lab. Now we realize that everything spins off the consumer.” ThinkingUsedRealizingConsumersKnightsLabs Author:Phil Knight
“It doesn't matter how many people you offend, as long as you're getting your message to your consumers. I say to those people who do not want to offend anybody: You are going to have a very, very difficult time having meaningful advertising.” PeopleWantLongMatterDifficultMessagesEntrepreneurMeaningfulAdvertisingConsumersDifficult TimesKnights Author:Phil Knight
“I'm Phil Knight, and I don't believe in advertising.” BelieveDon't BelieveAdvertisingKnights Author:Phil Knight
