“A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.” YearsCompanyClearCuttingAchieveIdentityPeriodsMessagesMassMarketingCriticalBrandsConsumersConsistentKnightsCritical Mass Author:Phil Knight
“Up until the time I was 14 years old, I was sure that I was going to be a big-league baseball player. But that dream came to a rude awakening when I got cut from my high school baseball team.” YearsDreamBigsSchoolCuttingPlayerTeamHigh SchoolBaseballAwakeningLeagueRudeBaseball PlayerBaseball Team Author:Phil Knight
