“It is possible to tell a customer "no", and have the customer thank you for doing it”
Quote by Phil Knight
Author
Phil Knight
Phil Knight, born on February 24, 1938, is an outstanding businessperson. He is renowned for founding the global sports brand Nike. more
You May Also Like
“With every decisions we make, the last question we ask is what does the consumer think of this.”
“Perception is all there is. If the customer think he's right, he's right.”
“The idea of intimately entwining with customers [to get ideas] is an idea whose time has come.”
“The surest way to get a VC interested is to say that you're not interested in taking VC money.”