“With every decisions we make, the last question we ask is what does the consumer think of this.” Quote by Niall FitzGerald
“Perception is all there is. If the customer think he's right, he's right.” IfsThinkingPerceptionCustomers Author:Tom Peters
“The idea of intimately entwining with customers [to get ideas] is an idea whose time has come.” IdeasCustomers Author:Tom Peters
“New technologies make it possible for even the mass marketer to assume the role of a small proprietor, doing business again wit individuals, one at a time.” IndividualRolesTechnologyMassAssumingWitNew TechnologyMarketers Author:Don Peppers
“The surest way to get a VC interested is to say that you're not interested in taking VC money.” WayNot Interested Author:Chris Yeh
“Balance Sheets are meaningless. Our accounting systems are still based on the assumption that 80% of costs are manual labor.” StillsBalanceCostLaborAssumptionMeaninglessSheetsAccountingManualsBalance SheetsManual Labor Author:Peter Drucker
“The telephone operator has one of the biggest roles in creating your organization's image....indeed, many people may come into contact with no one except your operator.” PeopleMayRolesCreatingOrganizationContactTelephonesOperators Author:Guy Kawasaki
“Small business, right down to the individual can beat big, bureaucratic companies ten times out of ten.” BigsIndividualCompanyTenBeatsSmall Business Author:John Naisbitt
“The most probable assumption is that no currently working 'business theory' will be valid 10 years hence.” YearsTheoryAssumption Author:Peter Drucker