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Quote by N.D. Wilson

Author

N.D. Wilson
N.D. Wilson

N.D. Wilson, born in 1978, is an accomplished American author known for his rich imagination and profound themes in his works. His books have gained popularity among readers for their engaging storytelling and thought-provoking content. more

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“Everything has a personality: everything sends an emotional signal. Even where this was not the intention of the designer, the people who view the website infer personalities and experience emotions. Bad websites have horrible personalities and instill horrid emotional states in their users, usually unwittingly. We need to design things-products, websites, services-to convey whatever personality and emotions are desired.”

“Too many companies believe that all they must do is provide a 'neat' technology or some 'cool' product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding-all matter. It requires designing the Total User Experience.”