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Quote by N.D. Wilson

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N.D. Wilson
N.D. Wilson

N.D. Wilson, born in 1978, is an accomplished American author known for his rich imagination and profound themes in his works. His books have gained popularity among readers for their engaging storytelling and thought-provoking content. more

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“Everything has a personality: everything sends an emotional signal. Even where this was not the intention of the designer, the people who view the website infer personalities and experience emotions. Bad websites have horrible personalities and instill horrid emotional states in their users, usually unwittingly. We need to design things-products, websites, services-to convey whatever personality and emotions are desired.”

PeopleNeedsStatesViewsEmotionDesignEmotionalProductsPersonalityIntentionHorribleDesignerUsersSignalsWebsiteInstill
Author:Donald A. Norman
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“Too many companies believe that all they must do is provide a 'neat' technology or some 'cool' product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding-all matter. It requires designing the Total User Experience.”

BelieveSometimesMatterUsedUnderstandingCompanyTechnologySuccessfulDesignProductsMarketingUsersEngineeringBrandingDesirableNeatUser Experience
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“No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences. Think through all of the stages of a product or service - from initial intentions through final reflections, from first usage to help, service, and maintenance. Make them all work together seamlessly. That's systems thinking.”

ThinkingFirstsHelpingTogetherStageProductsReflectionIntentionFinalsIslandsWorking TogetherInitialsIntegratedMaintenanceUsageSystems Thinking
Author:Donald A. Norman
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“If you think of the product as a service, then the separate parts make no sense - the point of a product is to offer great experiences to its owner, which means that it offers a service. And that experience, that service, comprises the totality of its parts: The whole is indeed made up of all of the parts. The real value of a product consists of far more than the product's components.”

IfsThinkingMeanMadeRealWholeValuesProductsOffersOwnersComponentsTotalityGreat ExperiencesReal Value
Author:Donald A. Norman
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“I think a successful company is one where everybody owns the same mission. Out of necessity, we divide ourselves up into discipline groups. But the goal when you are actually doing the work is to somehow forget what discipline group you are in and come together. So in that sense, nobody should own user experience; everybody should own it.”

ThinkingShouldTogetherGoalForgetCompanySuccessfulGroupsDisciplineMissionsDividesUsersUser ExperienceSuccessful Company
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“User experience is really the whole totality. Opening the package good example. It's the total experience that matters. And that starts from when you first hear about a product experience is more based upon memory than reality. If your memory of the product is wonderful, you will excuse all sorts of incidental things.”

IfsFirstsMatterWholeRealityMemoriesWonderfulExampleProductsExcuseOpeningUsersPackagesOur MemoriesTotalityGood ExamplesUser Experience
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